How Microsoft helped HB Concepts automate and streamline its operations

HB Concepts, a female-led distribution company based in the United Arab Emirates, supplies more than 200 clients—spas, hospitals, hotels, and wellness centers—with equipment for skin treatments. Moving to Microsoft Dynamics 365 Business Central as an enterprise resource program (ERP) solution required minimal training and exponentially sped up their quoting process. It even improved the company’s relationship with their supplier, and integration with Internet of Things (IoT) sensors means maintenance services can be delivered proactively.

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